Behind the Build
A cinematic ~2-minute episode telling your story, vision and craftsmanship. An evergreen video asset you can use again and again.
See an episode →Multiplex project marketing
Amplify
Get your project in front of the right buyers, faster.
A full-build marketing campaign for Lower Mainland multiplex projects. We start building demand and a buyer pipeline at groundbreak, so you're not starting from zero at completion.
Maria Kritikos, Personal Real Estate Corporation
Kritikos Real Estate Group · Luxmore Realty
The opportunity
Multiplexes are a new category. Most builders market them like condos.
Most multiplex projects wait too long to build demand. By completion, the developer is starting from zero: no momentum, no buyer pipeline, and unnecessary pressure on pricing. Amplify changes when the marketing starts.
4–6Homes per site. Too small for a condo marketing budget, too big to ignore.
~12 mo.Typical build timeline, usually with no sustained buyer engagement.
ZeroMarketing programs built specifically for this product type, until now.
What is Amplify
A campaign built for the build.
Amplify brings project storytelling, buyer and Realtor outreach, construction-stage tours, digital exposure and ongoing follow-up into one coordinated campaign, running from groundbreak through completion and sell-through.
It's more than marketing. It's pre-sale momentum: building buzz, a buyer pipeline and the right positioning while your project is still under construction.
- Faster absorption. Buyers know the project before it's finished.
- Stronger pricing confidence. Early feedback and early interest, not silence during construction.
- Less risk at completion. A warm pipeline is waiting when the homes are ready.
Combined reach
One campaign. Every channel that moves real estate in the Lower Mainland.
From presale to possession, your project stays visible at every stage.
3MMonthly visitorsActive home seekers on REW
60kREW subscribersNewsletter blast to active buyers
16kRealtors & buyersDirect to Maria's combined database
24.4kSocial followersAcross 3 channels, plus paid digital advertising
What's included
11 deliverables. One cohesive campaign.
Every touchpoint is coordinated, from content creation through to the final sale.
Content & media
Hard Hat Tour
A private, invite-only preview for 15–20 qualified buyers to walk the site and meet the developer during construction.
How the tours work →Blog feature
A project feature on MultiplexInVancouver.com, written to rank in search and highlight the neighbourhood and design.
Podcast interview
A founder and developer feature: your story, vision and process, building authority for you and your brand.
Distribution & exposure
6-month featured page
A dedicated project page on MultiplexInVancouver.com, in front of an audience already searching for multiplexes.
See an example →Realtor e-blast
Direct to Maria's database of 10,000 Lower Mainland Realtors.
Buyer e-blast
Direct to Maria's database of 6,000 buyers and sellers.
Paid digital advertising
Paid advertising on Facebook and Instagram, plus LinkedIn, to put your project in front of targeted buyers.
REW promoted profile
A 3-month promoted profile and boosted marquee listings on REW, BC's busiest real estate site.
REW newsletter
A newsletter feature sent to 60,000 active buyer subscribers.
Project landing page
Built by Maria's team and custom to your project: one link for every campaign, with lead capture.
And the program keeps evolving with the market.
The timeline
A campaign that runs the full build.
Most marketing happens at listing. Amplify starts at groundbreak.
Month 1–2
Launch
Agreement signed and landing page live. Behind the Build filming begins.
Month 2–3
Content drop
Blog post, podcast and Behind the Build episode published. E-blasts sent to Realtors and buyers.
Month 3–4
Hard Hat Tour
15–20 qualified buyers on site. Developer Q&A. Leads captured.
Month 4–6
Sustained push
REW boost, paid social and featured page active. Realtor outreach continues.
Month 6–12
Active selling & close
Database follow-up, REW newsletter and completion marketing through sell-through.
See it in action
Results start during construction.
We're applying this strategy to Live at Luna, a four-home multiplex at 3028 East 56th Avenue in East Vancouver. Instead of waiting for completion, we started telling the project's story, educating buyers and inviting them on site while construction was underway.
Live at Luna · first 30 days
4 homes, 3 bedrooms each
Presales, under construction
- 800+
- Project website visits
- 90+
- Qualified buyer leads
- 15+
- Private tours during construction
What developers say
Trusted by the people building Vancouver's multiplexes.
“Working with Maria has been a game changer for us. She understands the multiplex market better than anyone we've met: the buyer psychology, the marketing strategy, and the nuances of communicating with homeowners. She's opened doors, created momentum, and positioned our project in a way that truly reflects its value.”
“Maria is a go-to realtor when it comes to multiplex. I find myself checking in with her each week, it seems, to confirm the buyer persona and unit mix on upcoming projects.”
“Maria brings a rare combination of strategic vision and grounded professionalism. She doesn't just market homes, she moves ideas forward.”
Founder & strategist
Maria Kritikos
Personal Real Estate Corporation · Luxmore Realty
With more than 20 years in Vancouver real estate, Maria specializes in multiplex development, co-development partnerships and project marketing. She is the creator of MultiplexInVancouver.com and host of the Multiplex Is The Moment Summit, with a deep network across builders, boutique developers and the Lower Mainland Realtor community.
Maria founded Amplify and leads the strategy for every campaign. She is your main point of contact from groundbreak to sold, supported by the Kritikos Real Estate Group team on the ground.
- #3 of 200 agentsUnits sold at Luxmore Realty, 2026
- #2 of 200 agentsSales volume at Luxmore Realty, 2026
- MLS MedallionRecipient, 2026
- Gold Award2022, 2024 and 2025
- Silver Award2023
- Director's Award2021
Your Amplify team
A full team behind your project.
You work with Maria on strategy. Our team handles the showings, tours and day-to-day care, so every buyer gets a prompt, personal response.
Joanna Kritikos
Partner & Showing Specialist
Hosts private showings, open houses and Hard Hat Tours, walking buyers through every home on site.
Anna Stefanopoulos
Showing Specialist
Leads buyer showings and open houses, and makes sure every visitor is followed up with.
Roz Palban
Client Care
Keeps developers and buyers informed with scheduling, updates and follow-up throughout the campaign.
Is Amplify right for your project?
Built for boutique multiplex developers.
- Multiplex projects in the Lower Mainland, typically 4 to 12 homes
- Under construction or about to break ground
- Not yet sold out, and you want buyers lined up before completion
- You'd rather focus on building while a team handles content, outreach and lead follow-up
Already working with a Realtor? Amplify can also work as a marketing layer alongside what you're already doing.
Let's build something together
Ready to Amplify your project?
Every project is different. Book a 20-minute strategy call and tell us what you're building. We'll share a few ideas specific to your project, whether or not we end up working together.
Maria Kritikos, Personal Real Estate Corporation
Luxmore Realty · 3076 Arbutus Street, Vancouver BC V6J 3Z2